PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Tradition! Why Broadway campaigns can’t abandon traditional media” by Pekoe Group’s Cody Andrus for Broadway News — A billboard on the roof. Sounds crazy, no? But here in our little village of New York, you might say every one of us needs a billboard on the roof, trying to market a pleasant, simple title without breaking his neck. Forgive the “Fiddler on the Roof” reference, but it gets at a question Broadway marketers and producers continue to wrestle with: In an increasingly digital world, what role does traditional media still play? It plays a vital role in a balanced, integrated Broadway campaign. The strongest Broadway campaigns aren’t choosing between traditional and digital... Click To Read The Full Article