PEKOE POV
PEKOE POV
“How Gen Z discovers entertainment today” by Pekoe Group’s Hannah Stober for Broadway News — This summer, Gen Z is trading in the small screens in their pocket for the big screen. Rather than waiting for movies to come out on streaming services, data shows younger audiences are lining up to see new movies in-person, at cinemas. Going to the movies has morphed from a rainy day activity to the must-do event of the summer... Continue Reading