PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Retargeting vs. prospecting: Who are we talking to?” by Pekoe Group’s John A. Bourdierd for Broadway News — Not everyone who sees an ad for your show is at the same point in their decision-making process. Some people are discovering the production for the first time. Others have watched a video, visited the website, explored performance dates or even added tickets to their cart without completing their purchase. Understanding where someone is in that journey helps determine who we target, what we show them and what we want them to do next... Click To Read The Full Article