PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Broadway ad design: Did they get the message?” by Pekoe Group’s Kelly Ganning for Broadway News — When a potential buyer encounters an advertisement, they often rely on instinct. They may stop walking or scrolling to consider the whole ad — they may decide it interests them, or it may not even register and they will move on. What they’re responding to — whether they realize it or not — is visual hierarchy... Click To Read The Full Article