PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Beyond the fourth wall: finding audiences for immersive theater” by Pekoe Group’s Leah Barnet for Broadway News — Not that long ago, “immersive” was a buzzword. Productions and experiences designed to actively engage audiences and move them beyond the role of passive observer were considered experimental and cutting edge. Today, the novelty tied to the word “immersive” may have worn off, but the expectation of what “immersive” delivers hasn’t — especially in live entertainment... Click To Read The Full Article