PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Why the cost of digital advertising is rising” by Pekoe Group’s Toby Richkind for Broadway News — The price per ad on Meta is increasing — a fact that even Meta acknowledges. Every advertiser, producer and general manager should be paying attention. The upward slope In its Q1 2026 quarterly earnings report, Meta disclosed lots of interesting information. Most pertinent to us is the year over year increase in the price per ad. For Q1 2026, the price per ad increased by 12 percent year over year... Click To Read The Full Article